This week there was a fascinating debate in one of the business groups I belong to. A coach asked this question: “A book helps a person establish themselves as an expert in their field. True or false?’ Now what a juicy question. There were as many people who said false as people who said true.
And here is what I think.
There are so many experts books out there that if you want your book to stand out, it needs to have that little extra in it. At the very least it must be well written, but that is not enough. It is however, essential if you don’t want your book to actually damage your reputation. It is so easy to self publish these days that the temptation is real to just write away and publish something way before the book is actually polished to a professional standard.
But I believe it needs to be much more than an “expert book” How-to books have their own value but they are not inspiring. They are just manuals. Usually they are written by people who teach how to do something because their whole career has been about honing one specific skill. Say you want to learn how to grow vegetables in your garden, you would turn to an expert book written by a seasoned gardener.
These books are good but they don’t excite me. The same goes for business books. Every topic under the sun has already been written about. So to increase your reach, your book has to have more. It needs to be inspirational. And there is a great way to turn your “expert” book into an inspirational book. You need to change your perspective. Instead of trying to pose as an expert, you need to get down your pedestal and walk amongst peers. You need to write your book with curiosity. You need to write your book as a journey and share compelling stories that prove your point. You need to have a clear argument. And you need to learn how to write a good book. This take time, dedication and guidance.
This exciting book that you could be writing is called a big idea book. It borrows from all the different genres and blends them into one compelling read. As a book Angel who works with inspirational writers, it is the kind of book that gets me excited.
If you have a big idea book in you but don’t know how to write it or feel you could benefit from the guidance of a supportive community and group coaching from me, why not join my writing academy. The doors open on the 1st September. Ladies only. Click here to find out more.